Google Penguin Update & Recovery Tips
Penguin update is for websites indulging in web spam tactics instead of focusing on creating high quality websites with rich content and great user experience.
The focuses is on getting quality sites with good content on top and avoid web spam sites and as said Google Penguin update was bang on removing almost 80% of the spam sites from the SERPs.
I feel there is much more on the plate with this update from Big G; it is not just a web spam remover which removes sites which are created focusing on Ads with low quality content and more of stuffing the keywords. Google Penguin update is also for Big Websites and Portals which play around with Sub Domains or Multiple Pages with Duplicate Content. In many cases especially with big portals content is manipulated and duplicated for increase in number of pages indexed which will in-turn increase the organic traffic for the website.
- Use 301 Redirects – Use 301 Permanent redirect update in your website so that Search Engines/ users understand the pages has been permanently moved from this location to the mentioned location. 301 Redirects comes handy when you look for revamping your website, the old URLs has to be mapped to corresponding new pages.
- Country Specific Domains – Use Country Specific Domains for differentiating content for a particular Geo. For Eg: www.digicliff.in is the best way to represent Digicliff India Website than www.digicliff.com/in or http://in.digicliff.com
- Use Webmaster Tools – Use Webmaster tools to specify the url path for eg: which one to use for indexing www.digicliff.com or http://digicliff.com/blog
- Avoid Content Stuffing in the footer – Try to avoid stuffing the content with more keywords in the footer of the page which gets displayed in every page.
- Avoid Duplicate Pages – Understand your CMS better this is only solution for avoiding creation of multiple duplicate pages. For eg: a blog entry can appear on the home page, archive page, site map page, search results page with the same label.
- Avoid Similar Content – Try to avoid creating pages with similar content, for eg: consider you have a Travel Portal and you create pages for every city with same content this will lead to spam. Instead try to create a page with content for all the cities. If you still feel you need pages for every city – create unique content for every city J
- Avoid Canonical Issues: URL Canonicalization plays a vital role in avoiding content duplication in the website. Use a particular path for structuring your URLs http://www.digicliff.com and http://www.digicliff.com/index.htm actually follows different paths, try to keep the internal linking of the website consistent by following one path.
Use Canonical Link to differentiate 2 URLs with same content:
Canonical link element (rel=”canonical”)
On the whole create site with quality content and follow white hat SEO techniques no Ps (Penguin Or Panda) will not attack you 🙂