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Optimize Contact / Enquiry forms for Maximum Conversions

Contact Form Optimization

The main purpose and goal for all business websites will be ultimately the leads for their business.How can I generate more leads through my website is the question in every business owners mind. Here comes the importance of Contact page in lead generation for business websites.

1) Placement of your Enquiry / Contact Forms:

Placement of your contact form matters a lot. Keep your form “contact us” on top right corner of the site. The higher on your page, more visible it is. Keep contact form in the header so that it reflects in all the pages of the website.

2) Simple Form:

Metrics is simple here – “Simpler & Smaller the form is Maximum your conversions.

Don’t keep unnecessary fields. The users don’t have time to fill all fields in the contact form.

Contact forms should be short and sweet. Make a strong demarcation between required fields and non required fields by using asterisks next to the required fields. If the non required fields are not necessary, remove it to make short forms.

3) Contact form with Purpose:

Users will land on your contact form for a number of different reasons. To serve them better, make sure you’re giving them the opportunity to share why they’re there.

The different purposes for users to contact you are:

•        Get in touch with you about services

•        Contact you about complaints/issues

•        Talk to you about media/press opportunities

•        Suggest new features/products/ideas, etc.

•        Offer feedback

Make sure you have contact which serves their purpose of contacting.

4) Call to Action:

Don’t try to use the generic term “submit”, instead offer a ‘call to action’ stating the actions visitors are about to take.  Effective colors and shades make the button show up clearly and encourage people to click it.

After clicking the button, intimate them how and when you will contact them. Another best way is to state in one or two lines how and when you will contact them below the contact form.

Break longer forms into smaller sections. Also place page breaks if you need to.  Displaying page breaks indicates the visitors how much of the form has been completed and how many to go.  Have check boxes or appointment scheduling?  Be creative.

5) Contact form with Social media:

Contact form should list all the ways that a customer can use to get in touch with you or your brand. Give them your Twitter username, the URL for your Facebook brand page, your company LinkedIn account, etc. Let them know how you prefer to be contacted.

6) Provide E-mail address and Phone number:

If someone is hoping to contact you for a media opportunity or with a quick customer support question, they may not feel comfortable filling out the contact form on your site. Perhaps it seems too impersonal or the information the form is asking for just doesn’t align with what they want to talk about. For these cases, consider also listing an email address and phone number on your website that customers can use when they’re not contacting you about services and simply need to get in touch.

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