Everyone has already joined or joining the Digital Bandwagon. From a small boutique to large multinational company, a social volunteer to big government bodies, individuals to groups, everyone is out there, trying their best to get the attention of their targeted audience. As devices & technologies getting smarter day by day, reaching the right audience with the right message at the right time, on a right forum is turning out to be a staggering affair.
Every digital marketing planner is talking about ‘Cross – Channel Optimization’, so what’s the buzz about it? Let’s assume a customer has a budget of $20000 and has been active in 4 major digital channels, he would be advised to allocate $5000 for each channel. Sounds logic, yet, it may not be the most effective way of using the budget. So, what could be the issue? Let’s get to the bottom of the pyramid first to find some answers.
“You must always be able to predict what’s next and then have the flexibility to evolve” – Marc Benioff
Change is constant and one has to be ready to imbibe change. Google stands an example for this by willing to constantly evolve and attain perfection at every stage.
We all know that there is a significant spike in mobile traffic over the past few years. As more and more customers are turning to mobile, Geo marketing is becoming the key for success for marketers. Even the bigger brands are turning towards Geo Marketing.
Google had done many updates in their search results recently. Many animals like Panda, Penguin etc came already and shown us how can they attack us. Still there will be more animals to come across in future. Many people believe that SEO is dead. Is it true?